Sprout Social
JANUARY 27, 2021
Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift. This is the Black community’s time to shine.
Hubspot
FEBRUARY 28, 2022
Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it. The process of "crossing the finish line" in this context is most commonly known as a client pitch. Lock in on the right clientele. The term "client pitch" is fairly fluid.
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Hubspot
AUGUST 14, 2023
For instance, let‘s say a salesperson is selling a product that isn’t backed by 24/7 support — and once upon a time, that factor held up a deal or two. Value leaks undermine a buyer’s confidence in your solution, reducing your likelihood of closing — and even if you do win, you’ll have a harder time charging full price.
Customer Experience Matrix
JULY 30, 2013
Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys.
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. Retention Marketing Is Outdated. So what can you do?
Delivra
NOVEMBER 8, 2018
It will lock in short-term profits you otherwise wouldn’t have had and might even turn these new customers into long-term business. For example, if you sell physical products, mention that you’re clearing out your inventory before the end of this quarter to make room for new merchandise. If anything, it might actually hurt revenues.
Ontraport
APRIL 14, 2021
You create a product or service worth buying, launch a website to sell it on, and sell it. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. The idea of gaining customers sounds pretty straightforward. They aren’t aware of what their product or service does.
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