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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. billion annually by 2023—up from $11.4

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Mindmatrix does a good job with these features.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. human resources, IT, sales/customer support, marketing)? ePrivacy (Cookie Law) (2002) Ensures ??”

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B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot

Capitalize on your inbound marketing. Leverage your CRM to inform your efforts. The potential customers you connect with will only buy from your company if they believe your solution is the best fit for their business — you could go so far as to say that B2B sales is the art of bridging that gap. But what is B2B prospecting?

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” People in this position have a stark choice: either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. What is a video library?