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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Lock up your system Once that’s done, nail down which fields and screens are essential. That’s great and exciting. Can you blame them?

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

When it comes to holiday campaign planning, the time to act is now. It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail? on the heels of marked retail and e-commerce growth over 2020 and 2021.

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Enhancing Your B2B Buyers’ Journey 

PureB2B

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. But at the end of the day, the only types of buyers that really matter are the ones relevant to your business. Read on to find out.

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Six Questions Every SaaS Reseller Should Be Asking

Sharpspring

With Travis Tyler from PandaDoc acting as host for the discussion, we had a really productive and focused chat. Don’t feel locked into one pricing model or structure forever. As we were planning out our webinars, we realized there was a little lack of love heading to our SaaS resellers. That starts here! Let’s dive into them!

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Integrations with ACT! One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. I'm sure plenty of other specialists exist as well. MindMatrix is one of them. Mindmatrix does a good job with these features.

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future. And much like CRM, some companies are wowed by the capabilities of the tool, but fail to put the right plan and process in place to ensure success.

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys.