Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai Start with time series forecasting.

Analytics 123

Analytics Contingency Planning Forecasting Jigsaw 123

Brightedge

JUNE 24, 2021

Use Search to See and Act on Market Trends. Plan and optimize budgets using real-time macro trends. Agile colleges and universities that benefit from the revenue streams delivered by TV contracts and other sources, will have been monitoring related search trends and preparing contingency plans in anticipation of the outcome.

Contingency Planning 76

Contingency Planning Webinar Metrics Aggregators Budget Programs 76

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 84

Account Based Marketing Advertising Agencies SMB Contingency Planning 84

Customer Experience Matrix

AUGUST 4, 2022

I once read that the most accurate weather forecast is tomorrow will be the same as today. Europe recently enacted its Digital Services Act and Digital Markets Act, which are squarely targeted at reducing the power of Big Tech. This is one change we can’t blame on global warming, although it is man-made. What’s a marketer to do?

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Samuel and here’s what we discussed about – 1. Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Thanks for joining us, Samuel. Don’t have time to read?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Hubspot

JULY 2, 2020

Typically, it acts as a framework for breaking down the four key components of marketing — product, price, place, and promotion. The success of your marketing work is first and foremost contingent on your product. Meet with finance to determine aggressive yet realistic sales forecasts to contribute to the company's bottom line.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101