article thumbnail

Win as One: The future of financial services teams 

Seismic

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

article thumbnail

Using AI-powered predictive analytics to time your next move

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai Start with time series forecasting.

Analytics 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds.

article thumbnail

5 Key Risk Management Responses to the Coronavirus Pandemic

Biznology

The pandemic has impacted every industry across the globe and the entirety of the business sector, sowing uncertainty and even fear among many business leaders who are struggling to maintain operational efficiency, stabilize their cash flow, and keep their employees on full-time. By resorting to quick digital transformation.

article thumbnail

Building Your Dream Team: Who’s On Your Support Squad?

Choozle

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary.

article thumbnail

How to Capture Brand Content Like the Pros  

Martech Advisor

Plan Before You Hit Record. Planning, although time-consuming, is a crucial first step when looking to produce video for your marketing and advertising efforts. You’ll want to think through all possibilities of what can go wrong during your production and have a contingency plan in place for just about everything.

article thumbnail

Uncertain times: Monday’s Daily Brief

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.