Hinge Marketing

APRIL 30, 2020

It’s not that digital on its own is the secret sauce. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. While firms in this high-performing category have different business models, serve different audiences, and span across all of professional services (i.e.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media 111

Social Media Paid Search Agency Social Marketing Effectiveness 111

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Biznology

JANUARY 7, 2019

The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. As the cyber risk landscape evolves, cyber risk management must evolve as well to truly ensure security, privacy and data protection. Audit your digital landscape. Monitor social media.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Webbiquity

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. The solution. The solution. Guest post by Philip Masterson.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Digital Asset Management 116

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 116

Martech Advisor

OCTOBER 7, 2019

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.

Resource Management 70

Resource Management Budget Programs Planning Marketing Plans 70

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 273

Enterprise Management Digital Asset Management Work Management Marketing Management 273

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketing in a pandemic requires empathy and willingness to take a hard look at your playbook to adjust with the times.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Conference 122

Conference CMS Development Digital Asset Management Marketing Automation Services 122

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Conference 109

Conference CMS Development Digital Asset Management Marketing Automation Services 109

Valasys

DECEMBER 10, 2019

In the latest industry rankings published by independent analyst firm Ars Logica on the 10 th of December 2019, SDL maintained a position as a market leader in the latest industry rankings. Competing with the top 19 web content management platforms SDL Tridion Sites ranks as a market leader based on Technical & Business performance.

Enterprise Management 11

Enterprise Management Digital Asset Management Marketing Automation Services Work Management 11

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 89

Digital Asset Management Enterprise Management CMS Development Work Management 89

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Zoominfo

FEBRUARY 2, 2021

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. Company growth yields campaigns that become increasingly granular.

Enterprise Management 290

Enterprise Management Digital Asset Management Paid Search Agency Marketing Automation Services 290

Content Marketing Institute

MAY 3, 2018

When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. As a one-time SAP coder who co-founded and now helps lead the enterprise consulting practice Digital Clarity Group, Cathy understands the content-technology overload marketers face. How do we use AI?

Buy 94

Buy CMS Development Digital Asset Management Enterprise Management 94

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Marketing Automation and Email. 17% did replace their CMS, 11% their e-commerce solution.

Marketing Automation Services 133

Marketing Automation Services Digital Asset Management Enterprise Management Work Management 133

Martech

JANUARY 12, 2023

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. Booksy also benefited internally from their digital asset upgrade. It made assets easier to create and access across their growing organization. “It’s

Digital Asset Management 95

Digital Asset Management Organization Product Work Management 95

Martech

MAY 10, 2023

Agile marketing is having a moment. According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Planning 85

Planning Digital Asset Management Work Management Marketing Management 85

Zoominfo

FEBRUARY 2, 2021

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. What is Enterprise CRM?

Enterprise Management 130

Enterprise Management Digital Asset Management Paid Search Agency Companies 130

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. It can help retain clients and encourage them to refer your company to others. Examples of positive customer experience.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. When searching for your company’s missing piece, an informed decision is the best decision. Keep reading to find out what you need to know when choosing an enterprise social media management software.

Enterprise Management 79

Enterprise Management Digital Asset Management Work Management Social Media 79

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Hubspot

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools. What are ad management tools? Why use ad management tools? Let’s dive in.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Automattic added an AI assistant for its WordPress.com content management system. has added a content generation feature to its social media management platform.

Marketing AI 79

Marketing AI Digital Asset Management Marketing Management Lead Ranking 79

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. This tool is truly an online marketer’s central hub. PromoRepublic specializes at social media management for agencies. Agency Analytics.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. This tool is truly an online marketer’s central hub. PromoRepublic specializes at social media management for agencies. Agency Analytics.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for the company? Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.”

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Single Grain

APRIL 29, 2021

Now this digital asset is trending on Rarible (an NFT marketplace) for more than $2,000 : Pizza Hut launched the world’s first non-fungible pizza, which was sold on Rarible for $8,824 , and the company said that they would be launching more pizza “slices” (i.e. digital images of pizza slices) every week: .

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Valasys

JANUARY 14, 2020

CoreMedia Content Cloud enables businesses to deliver highly-personalized customer-experience across an array of digital channels. It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. What is Coremedia Content Cloud?

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Adobe Experience Cloud Blog

AUGUST 23, 2018

B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Using digital asset management solutions to audit your site content serves a couple of purposes.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120