B2B Memes

OCTOBER 4, 2012

That act of reframing is not simply an option, but an obligation, a key to survival. The insight is easy; acting on it, alas, is hard. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions. In fact, for the B2B world in particular, it is a crucial concept. I would go a bit farther.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

That act of reframing is not simply an option, but an obligation, a key to survival. The insight is easy; acting on it, alas, is hard. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions. In fact, for the B2B world in particular, it is a crucial concept. I would go a bit farther.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

JUNE 28, 2010

As Miles puts it, “the art to great content marketing must then be, through the very act of providing neutral, targeted content. to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. In content marketing, that bias tends to be more transparent.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

MARCH 8, 2010

More than a third of them had no company training at all in the past year, and two-thirds found what training was offered to be inadequate. Don’t wait around for your company to follow this or similar advice. So far, it seems, they’re still looking backwards, to judge from two recent surveys of magazine personnel.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

NOVEMBER 29, 2011

For a company, it should not be about “the conversation” or the hype. Don’t act on an emotion of fear of being left behind. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. He sees his subjects with a wonderfully journalistic eye.

Content 100

Content PR Social Media Ethics 100

B2B Memes

MAY 31, 2013

How the transition plays out will vary with the circumstances of each company, of course, but the main hurdle is the same for all legacy publishers—the all-consuming demands of the print process. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Let me try to explain. I, for one, am trying.

Fulfillment 100

Fulfillment Act-On Practices Demand 100