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Why Content Strategy Needs to Be Part of Your Digital Transformation

Parse.ly

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

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How to Write a Business Proposal [Examples + Template]

Hubspot

You've started a new business, and your customer base is starting to expand. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. A solid proposal can outline your value proposition and persuade a company or organization to do business with you.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily. Just think, for example, about how artificial intelligence has taken the marketing world over by storm.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Well, every HubSpot account is given a unique code that helps HubSpot track their website traffic.

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10 Boxes to Tick when Evaluating a Video Marketing Platform

Vidyard

That’s precisely why 95% of marketers (including those in B2B companies) report increasing investments in video content. YouTube falls short as a platform for managing a growing library of video content and using it to generate meaningful, and measurable, business results. Your YouTube channel? Look mom, no IT!

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. On the web today, things change fast.