Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Webbiquity

JULY 12, 2016

1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Martech Advisor

OCTOBER 23, 2019

A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns. A marketing automation tool can offer basic as well as advanced features to plan, coordinate, manage, and measure marketing campaigns.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Customer Experience Matrix

FEBRUARY 4, 2014

I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do Small but established mid-market firms including SalesFusion and eTrigue have been growing particularly quickly, as has Act-On. We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

BenchmarkONE

NOVEMBER 14, 2019

But if you’re looking for the right marketing automation software, chances are you’re already sold on its potential to grow your business. If you’re unsure, start with listing each step of every marketing process your business or team takes. Marketo is one of the most popular programs out there. Sharpspring. Price : $$.

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. The features in place provide strategic guidance for creating an all-round marketing plan that suits your business and its buyers. Let’s talk about marketing for a minute. Both include 1,000 contacts. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketo Engage. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Act on your insights.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. However, in the post-Enron age of transparency, people now expect each part of a company to be able to speak with authority on its investments and how they are impacting the business.

Marketo 48

Marketo Lead Ranking Lead Scoring Paid Search Agency 48

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. I''d guess this is because they are answering specifically about marketing management. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

JUNE 7, 2016

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Many sales reps lack insights on the best way to follow up on a lead. Reduction of lead waste.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 2, 2017

Recent research from SiriusDecisions confirms that healthcare marketers are struggling with these key issues: Legacy marketing roles are being stretched by new business models. What business objectives are your marketing programs driving toward? Lead Management . That’s where a diagnostic tool comes in. Goals and Metrics.

Work Management 134

Work Management Budget Programs Marketing Management Advertising Agencies 134

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Adobe Experience Cloud Blog

DECEMBER 18, 2018

People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” Customer feedback is essential for running effective smart campaigns and converting leads into customers. This way, you can act on feedback quickly by automating smart campaigns. They expect you to respect their time.

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

APRIL 19, 2018

The first thing we tackled was the initial messaging we sent out to leads when they converted on our homepage. At the time, leads would encounter delays, going cold before sales had a chance to act on them. Our old lead qualification system lacked one crucial component: intelligent automation. Recognizing the Problem.

Lead Qualification 134

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 134

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Just kidding.or Maybe next week. [I I got to it on February 12.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

APRIL 25, 2013

“A solid lead scoring approach not only helps to rank prospects against one another, but can smooth the lead flow and serve as the baseline for building a range of business rules that include ownership, role and activities. ” – SiriusDecisions, What’s the Score. The ROI of Behavioral Lead Scoring. Get Stated Fast.

Lead Scoring 48

Lead Scoring Lead Ranking Research Leads 48

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

MARCH 3, 2011

The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. Communicate with leads in time.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

DECEMBER 13, 2011

If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Before the eggnog starts flowing, we’ve got 9 reasons why December is a great time to invest in a software solution, especially one in Revenue Performance Management. Use it or lose it.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Adobe Experience Cloud Blog

MAY 13, 2010

Telling prospects why they are a qualified sales lead: No potential customer wants to be viewed as a sales lead – qualified or otherwise. Do your part to ensure the lead nurturing process makes them feel like a valued and respected customer, not a number. Not passing information about leads to sales.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. You don’t learn some of these metrics in business school, so being able to talk with authority can be quite difficult.

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Activate the intersection of marketing, customer services and sales to attract hotter sales leads. One very vital element of social CRM is social selling, which leverages Web 2.0

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

JANUARY 27, 2016

While this is essentially a good sign that your lead generation is working, unfortunately, when data systems don’t talk to each other or track prospect activity in the same way it can feel nearly impossible to interpret each customer breadcrumb for valuable insight. This approach lets you create a portfolio of key customer profiles.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Measure Momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 4, 2009

My wife works at Macy's here in San Francisco in a job many women can only dream of – a shoe buyer responsible for the Juniors Shoe business (Steve Madden, Sketchers, etc.) – and we had always assumed she would spend her entire career there. What does all this mean for your marketing and lead management practices?

Work Management 48

Work Management Marketing Management Merchandising Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Business Goal. Track opportunities and pipeline, manage contact and account information. Account Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The Point

APRIL 16, 2014

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. • What the business metrics that we hope to impact?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JULY 13, 2017

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. Marketo Predictive Content can recommend content across your web, mobile and email channels, and in multiple languages. Mobile Continues to Gain Momentum. a person uses in a day.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

Referral Rock

DECEMBER 5, 2019

It’s no wonder why many businesses struggle with picking marketing automation tools. Many businesses are compelled by the idea of automating their marketing. Especially for small businesses. Furthermore, the price point can be a major turn-off for a lot of up and coming businesses. These visitors will turn into leads.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Adobe Experience Cloud Blog

MAY 27, 2009

Doing this, I have been able to unite selling and marketing people — and company management — in a way that they have never been united before. You can't manage the sales process without this information. Followup is the most important, and most often overlooked, aspect of sales management. It doesn't have to be complicated.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

LeanData

MARCH 30, 2022

An effective Information Technology (IT) strategy is critical for any business attempting to scale and grow its revenue. Leading this charge is the revenue tech stack that empowers revenue teams to deliver results by eliminating the manual, time-consuming and error-prone processes from their go-to-market (GTM) motions.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Sprout Social

JULY 20, 2022

Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to HR and beyond. Why does your business need a new enterprise social media management tool? Defining your goals creates clarity, which leads to more informed decisions. Your goals. Your priority integrations.

Enterprise Management 78

Enterprise Management Digital Asset Management Work Management Social Media 78

accelerate agency

NOVEMBER 8, 2021

80% of B2B leads come from LinkedIn. Automating your lead generation process means your tools can combine all the criteria you have identified to find more qualified leads. Enhances customer experience Customer churn costs US businesses some $35.3 What are the benefits of marketing automation for SaaS?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52