Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less.

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. I think not. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. If Your Story is Inconsistent, At Least Leverage Your Content Ouch.

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Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. The best – and most effective – social media programs aren’t based on promotions and message distribution.

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Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. On the surface, it makes sense. It’s like truth serum with a keyboard. There's a difference.

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Social Media Webinar Metrics Media Paid Search Agency 119

Biznology

FEBRUARY 12, 2013

People generally only act like wusses if they’re afraid and there’s really no reason to be so scared of the Internet. .” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort of mindset is wussy and misinformed. Social media is people and not a pit full of vipers.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Webbiquity

FEBRUARY 21, 2017

It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). For bloggers, add a share button to posts to make it easy for others to Flip. Sample review: “Add and curate content from any public webpage. That’s where Pocket comes in. Pricing: free. 3) Instapaper.

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Curation Marketing Automation Services Tools Enterprise Management 275

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. The real-time Web is about seeing opportunity, and acting upon it. But there are 400 million people on Facebook,&# Gilbert said. I checked it out, and tweeted it.

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Social Media Media Webinar Metrics Marketing & Strategy 164

Hubspot

APRIL 5, 2017

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. Screen Capture from DWTD on YouTube. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. Enter: the Cronut.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? While many familiar trends were mentioned, some new ones surfaced.

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Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?). Frequency (Do they consistently publish great content?). Engagement (Do people share and comment?). The blogs on this list cover a wide range of topics. Top Marketing Blogs to Watch in 2017 (and Beyond). #1. CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

FEBRUARY 16, 2022

Scroll to the bottom to download a free, clickable checklist of this post! Book My Free NFT Marketing Consultation . Why Should You Promote Your NFT? NFT stands for non-fungible token, which is a proof of ownership recorded on a blockchain. Digital art is sold as an NFT, and every NFT is unique. 5) Start a Thread on NFTs.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Structural On-site SEO. Content Marketing for Online Marketing. + Off-site Authority Building. Social Media Marketing. Local SEO for Enhanced Online Marketing. Google Updates. Your Online Marketing “Getting Started” Checklist. Conclusion.

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Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Are you reaching your Best Customers through social media?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Magisto

OCTOBER 3, 2019

Consider it a beginners’ guide, and a starting point to build on. A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z. A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. You can’t get half elected. I love change. I thrive on it.

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