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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
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Evaluate Your Account-Based Marketing: 5 Crucial Metrics

Albacross

In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. We’ll also use examples from Albacross to highlight how everything works on a practical level.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. On the face of it, this is not a surprising question.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just as effective when applied to e-commerce.

eCommerce 210
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How to Get Started With Paid Performance Marketing

Single Grain

Facebook can be a great place to start. According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 That’s a phenomenal amount of ad revenue, making Facebook one of your best sources for reaching new leads. Now, Mary knows that she can generate these leads for $200 each.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. You have enough on your plate … do you really need to figure out another way to create targeted content? Actually, yes. How LinkedIn Ad Campaigns Work.

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The Ultimate Guide to Marketing Jobs

Hubspot

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.