Valasys

JULY 1, 2021

With the help of marketing automation solutions, B2B marketers can send large email batches. They can also track and report on deliveries, opens, and clicks. The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. In fact, Lytics could pretty much the poster child for the CDP concept. But they could appear as it moves ahead.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. In 1986, ACT!, Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Marketing Analytics Software. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Litmus

JUNE 4, 2021

With that in mind, we’re kicking off a four-part series on the essentials of using Litmus Builder. In Part I (which you’re reading right now), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Part II and Part III will focus on coding, testing, and improving team workflows using Builder. The menu bar.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. In 1986, ACT!, Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Marketing Analytics Software. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you don’t act on that behavior quickly, you’ll often lose the opportunity to do so. The Intent Data You Already Use. So we’re not against it. Problem #1: Decay Rate of Intent Data.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. Results are summarized in the table below. I need to stress that I’ve only credited vendors for features they list on their site. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

APRIL 15, 2015

” Vidyard goes beyond basic video hosting solutions by helping marketers optimize their content for engagement and conversion while using video analytics to generate customer insights. “We’re thrilled to have Kris on board to help guide businesses as they embrace video as a strategic driver for marketing and sales programs.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

APRIL 15, 2015

Vidyard goes beyond basic video hosting solutions by helping marketers optimize their content for engagement and conversion while using video analytics to generate customer insights. We’re thrilled to have Kris on board to help guide businesses as they embrace video as a strategic driver for marketing and sales programs.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

JANUARY 14, 2015

” Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

JANUARY 14, 2015

Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Customer Experience Matrix

MARCH 8, 2011

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

FEBRUARY 13, 2014

Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Now, you’d think this would make measuring B2B metrics easier. But, it seems to have had the opposite effect. Short answer: You can’t. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

MARCH 10, 2020

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. Flip the Funnel. HubSpot CRM.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

LeanData

MARCH 30, 2022

At the core of this technological revolution lies CRM platforms, which centralize and maintain customer data, and act as the foundation on which everything else is built. Both sales and marketing operations, who are the orchestrators for the broader revenue team, often have very time-sensitive demands.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Our customers get account-level analytics,” explained Vajre. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Vidyard

SEPTEMBER 24, 2019

YouTube includes some basic analytics, but they don’t reveal much more than how many people watched. So you’ve created a business video. Well, it’s no good sitting on your desktop. You need to get it out to the world, and that’s where you run into problems. You can’t send the full file in an email or text—it’s too big. So what do you do?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing products typically feature: Subscriber and list management List segmentation Design templates WYSIWYG editor Targeted Messaging A/B testing Mobile optimization Analytics and Reporting Compliance Integration capabilities with other marketing and sales tools. Reporting and Analytics. Top Rated Email Marketing Tools.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

B2B Marketing Directions

APRIL 7, 2019

Adoption - Eighty percent of the survey respondents said they already have a marketing automation solution in place, and those respondents indicated they were using at least one of these marketing automation solutions - HubSpot, Marketo, Eloqua, Pardot, SharpSpring, or Act-On.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

Vidyard

FEBRUARY 16, 2017

Reporting, Analytics & ROI : VPs should be more than a place to keep all of your videos. Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? Outline Your Needs First. 12 Key Evaluation Criteria.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. But as you can see below, it can end up reflecting poorly on you in multiple ways. Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. Daniel: Yeah. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. No Metrics, No Budget.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40