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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Your website acts as a salesperson, promoting you and your brand. A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Pique their interest by creating a regular blog with your thought process, advice and resources.

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Will Marketing Be Replaced by AI?

SmartBug Media

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Post generator Anyword takes user prompts to create posts for Facebook, LinkedIn, Instagram, and X, going so far as to analyze for male/female voice and potential post engagement. The technological revolution.

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

Author: Elaine Ip Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day).

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Lead Generation with Social Influencers

Varicent

But, for creating general awareness and buzz it is smart to include generalists. You're more likely to act on that referral versus hearing a commercial on the radio, or a Facebook ad. This is an interview with Rachel Miller , Senior Social Strategist at Thulium.co on lead generation with social influencers.

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16 Simple Ways to Get Better at Digital Marketing in 2016

LeadSquared

So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Before you go on to investing any time, money or other resources on a campaign, define what you want to get out of it. Nothing is simple; not in digital marketing anyway. The title is, well, just to make you click and read on.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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5 types of social media content that can accelerate business success

Sprout Social

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. If your goals are more focused on community engagement, social video content can be a valuable resource to lean on.