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Trending Sources

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Without the noise of other platforms, LinkedIn strives to maintain a (mostly) professional standard.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Post on Google Buzz. Digg this!

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

But as both sales and marketing organizations recognize a clear need to understand their prospects at a deeper, more analytical level, these teams are starting to employ a holistic data strategy. He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), and he led products and strategy at Webtrends. But it is now. It’s wider at the top.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics. 40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far).

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

This is an ideal method to generate back links and create buzz about your paper.  Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Well, your firm has written and produced a white paper. Generate new leads.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Pingdom ).

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

This is an ideal method for generating backlinks and creating buzz about your paper. That’s Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Many association websites have resource sections. Find That was a lot of work.

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How to Create Irresistibly Shareable Content

KoMarketing Associates

By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Enjoy!

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries. Aggregating Resources. When setting up a Feedly content stream, we either browse by category or enter some keywords to identify resources that could be beneficial for news creation.

Why Modern Marketers Fail at Big Data

Sales Prospecting Perspectives

Without the right analytics and a targeted campaign, all they’ve got is a huge number of eyes. All of these examples demonstrate valuable examples of industry-leading brands with huge budgets and accessible resources that do not understand how to derive real value from their marketing campaigns. Imagine the sorts of campaigns their marketing teams could have run with these captive audiences had they understood their best customers better instead of simply sitting back and counting the voices buzzing about their brands. Find her on Google+ or LinkedIn Duck Dynasty.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation?

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9 Reasons “Home Alone” Is Absolutely Clutch for Content Marketers

KoMarketing Associates

Do your research in Analytics, Search Console, etc. Content Marketing Takeaway: Strive to be as resourceful as Kevin was! If you weren’t already team Kevin, the moment he goes to visit Santa and asks for “nothing but Peter, Kate, Buzz, Meghan, Lynny, and Jeff” could sway even the biggest Grinch. Check out the types of questions readers are asking in LinkedIn Groups and forums.

10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

Continually monitoring these sites throughout the process can lead to new content ideas or simply keep the content team informed of what’s truly buzzing in the industry at a certain point in time. 6. What are some of the leading social media resources in the industry? Can you please provide a succinct overview of your business? What are your organization’s primary industry targets? .

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How should I change my messaging? • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition? 103 Resources For Becoming a Pinterest Expert by KISSmetrics. ” Don’t be one of those brands.

10 of the Most Successful B2B Blog Post Themes

KoMarketing Associates

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Compiling lists of “best in class” social profiles provides readers with a valuable resource they can visit time and time again and could also open communication channels with said organizations.

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The Un-Tapped Value of Employee Social Capital

grow - Practical Marketing Solutions

Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? What company does not want that? Let’s dig in a bit. Not so much.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. Infographic: Social Media ROI Statistics by Digital Buzz. hours.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Create a Specialized Community Reaching the correct audience is one of the most important tasks in marketing — otherwise, you’re just wasting resources on the wrong people. Be a resource.&# 4. Learn more. Thanks, Erica.

30 Terrible Pieces of Social Media Advice You Should Ignore

Hubspot

Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social media site. And as new social networks pop up (as they do all the time), feel free to experiment with them , but be ready to let them go if they don’t work for you, and let your analytics be your guide. or LinkedIn. Have no fear!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Create a Specialized Community Reaching the correct audience is one of the most important tasks in marketing — otherwise, you’re just wasting resources on the wrong people. Be a resource.&# 4. Learn more. Don’t go it alone.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

And what a year 2010 has been: The rise of Facebook to become a dominating (and sometimes threatening) force globally, Twitter becoming a mainstream realtime communication platform embraced by older generations, and even LinkedIn adding various functionalities throughout the year to continue to remain relevant as the default social network for professionals.  Socialnomics by Erik Qualman.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. ” Say what?

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Post on Google Buzz.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Analytics. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Spend some time carefully, and analytically, picking keywords (both short and long-tail) to optimize your content and website pages.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. It will be a constant resource for clients as well as adding to your websites SEO.

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

Share educational content with relevant LinkedIn Groups. You must supplement any paid ad spend with organic content, of course, but promoting an educational resource -- like a free ebook, for example -- using Facebook ads is a great way to get your social media lead generation off the ground, and generating results fast. Add visual calls-to-action to your site.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8.  Yes, blogs are best consumed through feeds.  Exactly. 6.  What did I learn? 

Twitter for B2B Marketing

MI6 Marketing Agency

It virtually takes little budget (unless you want some of the fancier analytic Twitter apps. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. Twitter works great for “keeping in touch&# and getting new engagements better than Linkedin. Great sounding board/resource. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. People.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

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7 Reasons Agile Marketers Are Better at Their Jobs Than You

Hubspot

The concept of "agile" anything is kind of used as a business babble buzz word. Agile marketers are the ones hopping into LinkedIn Answers to answer questions, tweeting breaking news content before their competitors, sharing their funny spin on the latest meme on their Facebook Page , and carrying on conversations in real time with their social networks. is it?) Think about it.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides. Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. Twitter Apps Worth Another Look by Web Analytics World.

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 agree. Budget: Can I afford it? agree.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. BackType - BackType is a social media analytics company that helps companies measure their social engagement. LinkedIn - LinkedIn is a business-oriented social networking site.

How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

We're going to focus on those companies who are big enough to warrant a dedicated marketing resource. Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. GREAT!

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Matching Social Media to Your Needs and Resources , March 12, 2010. Linkedin (56).

8 Industry Experts Weigh in on the Toughest Social Media Topics

Hubspot

How do I reconcile this in my social analytics? Ian Lurie Ties Social and Analytics. We've invested a lot of time and effort (and money!) in better social media analytics, so that we can better close this loop." - Ian Lurie, Conversation Marketing. After what seems like countless failed attempts at social by Google (Buzz, Wave, Orkut, etc.), Using LinkedIn?

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). All rights reserved.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. 1. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. B2B Search Engine Marketing Blo

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