Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. But because B2B sales conversions are based on building relationships, content can help your organization be recognized as a thought leader and trusted resource. Yet there is another idea, proven in the market place to increase customer and market share, taking sales enablement to the next level: developing B2B marketing analytics to create a scientific and replicable approach to sales opportunity identification. Resources: Marketo Blog. MORE >>

generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. Here are my B2B Marketing Analytics-based thoughts aligned, to Mr. Castelein’s lead-gen tips: First, based on experience, the ideal prospect (new acquisition and cross-sell/up-sell) can be determined by B2B Analytics, not just gut, intuition and logic.  Now that B2B Analytics has told you where all your customers and prospects are, your sales and marketing investments can be targeted to optimize the sales potential.  MORE >>

realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. MORE >>

Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics. 40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far). Post on Google Buzz. Share this on LinkedIn. What common SEO mistakes are critical to avoid? MORE >>

As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you have been using predictive analytics to target your marketing campaigns, you should be seeing improvement in response rate versus older campaigns where no predictive analytics were available. With the advances in analytics-driven direct marketing campaigns – your process may look something like this: Your Distribution List: You’ve created a mail distribution list based on multiple criteria.  MORE >>