PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation
QuanticMind
NOVEMBER 27, 2017
Product Listing Ads (PLAs) for Google Shopping are powerful, but don’t let you target clicks by individual keywords, like AdWords. As you probably already know from our PLA blog series , Google Shopping doesn’t offer a clear way to segment product listing ads (PLAs) based on keywords, the way AdWords does for text ads.
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