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What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. PLG is changing how organizations approach their product launches and expansion campaigns, impacting the role of marketing and sales in the process. growth for the broader SaaS market.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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The yin and yang of martech

ClickZ

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Where is marketing technology (martech) going? A lot has been happening with marketing technology this past year, and it doesn’t all point in the same direction.

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Business Development for Small Businesses: Maximizing Growth Through Strategic Partnerships

SalesGrape

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. Whether it’s entering new markets, diversifying product offerings, or enhancing customer acquisition, these companies provide targeted solutions.

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How To Evaluate an Online Video Platform

Vidyard

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. Contents 1. Video for Sales 1.3 Learn More.

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Why and How to Send A Personalized Discount Email

SendX

Email marketing personalization has more than one form. We’re all familiar with the anxiety of survival in a fiercely competitive environment. They want to be able to shop seamlessly, receive their packages in a few days—without a fee—, get excellent customer service and all at a fair price.

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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Microsoft or Amazon Web Services).

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