Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Don’t Comment on Mergers & Acquisitions (M&A) Activity. You must not comment publicly on Oracle’s or our competitors’ M&A activity, including potential and pending acquisitions.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 24, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public. Don’t Comment on Mergers and Acquisitions (M&A) Activity.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 7, 2011

Kelly ticks off her favorites: cost per conversion, cost per acquisition, customer value, customer profitability and retention rate. We reduced our focus on frugality and began creating more content about dealing with life events.”. One of the more impressive aspects of the whole effort is the company’s focus on ROI metrics.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

NOVEMBER 8, 2011

The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. It’s also got the staff hopping to maintain the coveted top position.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JANUARY 17, 2012

TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 24, 2010

Cost of acquisition. $ 3,000. $ 10,000. Our ROI analysis looks like this: . . White paper. Audience size. Conversion rate. Lifetime profitability. $ 10,000. $ 25,000. The webcast ROI is superior, but not by much.

ROI 50

ROI Paid Content Social Marketing Webcast 50