Marketing Insider Group
DECEMBER 2, 2020
Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. Sending emails without knowing what the accounts care about based on keyword research, what the key personas are, and what stage they’re at in the buying journey.
Marketing Insider Group
AUGUST 19, 2020
Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Know customers’ intent and how it changes throughout their purchase and user journey.
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Zoominfo
FEBRUARY 8, 2022
Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?
Hinge Marketing
MAY 23, 2019
Marketers must be as effective and efficient as possible with the resources, time, and budget that they have. This is where ABM can help. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. This is why a B2B, account-based marketing (ABM) strategy must be a priority for you.
Martech
AUGUST 22, 2023
Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.
NuSpark Consulting
APRIL 29, 2017
For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.
DealSignal
MARCH 2, 2024
With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Intent Data Use Cases 1.
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