Valasys

AUGUST 9, 2023

Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. This only becomes more true with the rise of digital technology and ABM.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Enhance your ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. jonmiller Jon Miller Chief Marketing Officer, Demandbase .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. This activity includes searches and research across websites and social media (yours and your competitors’). What does predictive analytics say about my best accounts?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JANUARY 20, 2024

Brinker discusses how the rapid pace of tech change creates challenges for marketers and organizations to keep up. Brinker also covers trends like the rise of horizontal platforms and applications, the importance of data, and how marketing is blurring with other functions like product and revenue operations.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When going after target accounts, sales reps need data that helps them: Increase their understanding of the account.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free!

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DemandBase

MAY 15, 2020

Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets. And businesses are reallocating marketing budgets toward channels that offer greater scale, precision, and measurement, such as digital advertising. Demandbase Has the Answer. Demandbase Has the Answer.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

SalesIntel

APRIL 19, 2024

Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Key features: Offers data from public records, social media, and internal sources.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Key features: Offers data from public records, social media, and internal sources.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

ClickZ

NOVEMBER 19, 2020

Artificial intelligence (AI)-based crisis modeling and predictive analytics use real-time data modeling to create a more accurate picture of what to expect in the future. Real-time insights and analytics on social media, customer experience, and customer sentiment. Data builds on data, and your models only get better over time.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Circle Studio

NOVEMBER 8, 2018

Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers. Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Hubspot

DECEMBER 23, 2022

What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. Account recommendations based on predefined criteria. Market monitoring. This helps you to recognize industry trends early, track buying signals and identify trigger events. Demandbase.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Engagio

MARCH 20, 2024

There are well-established strategies that have evolved over the last few years, in addition to new trends that we highlighted in our State of B2B Advertising Report (2023). If this was your only strategy, it would ensure every account and the buying group within, will always see the most relevant messaging with little to no logistical work.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. That was six years ago.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. In this episode, I ask Nani: How she has seen ABM evolve?

DemandBase 64

DemandBase Account Based Marketing Top of Funnel Demand Generation 64

Biznology

NOVEMBER 4, 2019

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. I hope I am not jinxing the trend by commenting on how last year’s top events thrive and new events arrive. A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. The real deal.

Conference 29

Conference B2B Marketing B2B DemandBase 29

ClickZ

JUNE 17, 2020

As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of ten enterprise-level providers of technology solutions that utilize AI in some capacity. 5: Demandbase: Account-based marketing (ABM) platform. Category : Account-based marketing (ABM).

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Since ABM tactics focus on delivering personalized marketing to target key accounts, it is important to explore new ways to communicate and engage these accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

TrustRadius Marketing

MAY 31, 2022

For large businesses positioned in many different markets, gaining a full understanding of current market conditions is more important than ever. Full awareness of industry trends, benchmarks, and customer demands will allow you to maintain and expand your market share, regardless of which specific market you might be in.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Rise of Account Based Marketing (ABM).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

DemandBase

JUNE 14, 2019

As the leaders in Account-Based Marketing (ABM), it’s only natural that our approach extends to social media. Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle.

Social Media 99

Social Media Account Based Marketing Ads Media 99

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Since ABM tactics focus on delivering personalized marketing to target key accounts, it is important to explore new ways to communicate and engage these accounts.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

Top Rank Marketing

JULY 19, 2023

CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement. CapCut @capcutapp ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance. GrowthBar @growthmktingpro AI writing tool for SEO.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

FEBRUARY 25, 2021

Seventy-five percent of technology buyers use more than three channels during product research, which can involve as many as 36 touchpoints, six contacts, and numerous types of account data spread across them, including: Firmographics (country, industry, revenue, number of employees, social media presence).

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

ClickZ

OCTOBER 19, 2020

30-second summary: The Stackie Awards are presented each year at the annual MarTech Conference, a conference series put on by Chiefmartec.com, Third Door Media, and MarTech Today. The Stackies challenge entrants to visualize the tools in their martech stack, illustrating how each marketing category is connected.

CMS Development 69

CMS Development Marketing Automation Services Enterprise Management Work Management 69

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. That’s why we’re introducing Full Circle ABM.”.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

SWZD

OCTOBER 16, 2019

We have actuaries that know a tremendous amount about actuarial fund management; in the career space we have some of the worlds leading PhDs in employee engagement, psycho-analytics and global talent trends; and in the health space we have people in Washington D.C. looking at healthcare related legislation. Authentic Social Advocacy.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48