Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. Snapshot: Account-based marketing. Why we care.

Account Based Marketing 90

Account Based Marketing ABM Ideal Customer Profiles Profiling 90

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Engagio

MARCH 29, 2021

So how do we deliver personalization that captures our target accounts’ attention? It comes down to knowing the right information about the account and the buying personas at the account. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. After building a Target Account Program, Fuze began testing the waters with one-to-one ABM tactics to zero in on enterprise brands.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. Marketing operations that achieve better alignment with their counterparts in sales experience significant improvements in efficiency. This should be a joint effort between the sales and marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Interested in learning more about our approach to ABM Maturity?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

JULY 1, 2021

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. The others can’t claim that.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. None of this would be possible without our amazing customers, partners, and employees! As one of the leaders, we have the broadest coverage and highest volume of companies profiled in the market.

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? The KPIs are reach and clicks and, for the savvier buyers, downstream post-click behavior that differentiates the value of one user or profile versus others. Does anyone remember the story of the pin factory? So what is the key takeaway here?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. For SDRs to hit their numbers, they need to prioritize the right accounts and contacts that are most important. What does predictive analytics say about my best accounts?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Metadata

MARCH 25, 2021

Our favorite kind of blog posts are the ones that 1) come from happy customers and 2) were unsolicited and 3) we didn’t have to write ourselves. We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. After all, isn’t ABM just better marketing ?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. Also, it gives you the ability to easily conduct competitor research and go after their clients. Technographic + Firomographic to Ideal Customer Profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52

Metadata

MARCH 26, 2021

Our favorite kind of blog posts are the ones that 1) come from happy customers and 2) were unsolicited and 3) we didn’t have to write ourselves. We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. After all, isn’t ABM just better marketing ?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Customer Experience Matrix

SEPTEMBER 10, 2015

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

SmartBug Media

APRIL 4, 2022

The top data intent providers listed below can give you incredible insight into what your potential customers are searching for at every stage of the buyer’s journey when researching to buy a solution to their problems. Here are our top four intent data provider recommendations and how marketers can use their products. Demandbase.

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Intent Data Intent DemandBase Account Based Marketing 98

PathFactory

MAY 3, 2022

Brent Adamson builds a strong case for the elimination of the traditional go-to-market team model (sales, marketing, customer success, and support) in favor of a UCE, or Unified Commercial Engine. Everyone has pivoted to an ABM/ABX strategy. It’s pretty obvious this is the current preferred marketing and selling approach.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DemandBase

APRIL 9, 2019

It’s important you make decisions based on data, not opinions. But 80% of your site visitors aren’t customers or potential prospects. They all have different goals than a prospect or customer who is interested in what you do. In short, none of them fit your ideal customer profile, or ICP.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

DemandBase

AUGUST 14, 2019

As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. That shift for me was an ABM approach. The first step is building your target account list, but wait!

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

Hubspot

DECEMBER 23, 2022

Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Our team gathered 19 of the best sales prospecting tools on the market in 2023.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. Focus outbound efforts on highly targeted prospective customers. The role of intent data in Account Based Marketing .

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Conversica

JANUARY 8, 2020

The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM). Technology is really the key to making your Marketing and Sales efforts more effective across the Waterfall,” writes Peter Isaacson, Chief Marketing Officer at Demandbase, in MarTech Today.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

OCTOBER 31, 2021

There are a lot of spooky things in the air this October, but none scarier than the prospect of going into 2022 without a solid plan for tackling your account-based Marketing needs. Target account classifications. Ideal customer profile(s) . Account/people assignments. Customer Success .

Webinar Metrics 54

Webinar Metrics Ideal Customer Profiles Account Based Marketing DemandBase 54

Engagio

SEPTEMBER 15, 2020

A lot of my background is in B2B Marketing and working with marketers to identify what they’re doing, learning about their strategies, and figuring out ways we can use technology to help them do more and, at the end of the day, get opportunities and drive revenue from their target accounts. So that one is really key.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Engagio

OCTOBER 1, 2021

The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. Demandbase Attribution illuminates the specific marketing activities that influenced journey stage movement, pipeline, and revenue at scale.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

AUGUST 17, 2021

How can I better understand my prospects’ and clients’ day-to-day? As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71