Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! DigitalMarketer.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

ClickZ

NOVEMBER 19, 2020

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. You’ll see lower cost of leads and more engagement.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Metadata

MARCH 25, 2021

This would give me an objective lens through which to view each demo. Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. After all, isn’t ABM just better marketing ?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Engagio

JULY 29, 2021

Forgetting Facebook. Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. While there are certainly different tactics and mediums to use, there are specific channels that serve both, despite your preconceptions otherwise. Following the pack.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Metadata

MARCH 26, 2021

Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. After all, isn’t ABM just better marketing ?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Directive Agency

MAY 20, 2020

Sales readiness. For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing).

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. Account Based Marketing. They are evaluating and adopting ABM supporting technologies such as Engagio and DemandBase.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Customer Experience Matrix

OCTOBER 15, 2015

Integration between marketing and advertising technologies has now gone from astute prediction to overexposed cliché, so nobody gets credit for creating another example. Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

QuanticMind

JUNE 13, 2016

Joshua Reynolds, head of marketing at Quantifind, tackled the topic of the dysfunctional relationship between human marketers and marketing data. He gave the example of a beer company that thought pairing food with beer would increase sales. Use account-based marketing for B2B. the waterfall approach.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Directive Agency

FEBRUARY 22, 2019

What is Database Marketing? Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively. Flip the Funnel.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. Problem #3: The In-Market Fallacy. The big promise of intent data vendors is that these companies are “in market.” So fit matters.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. No more annoying customers with unwanted sales calls. No more wasting Sales’ time with leads that weren’t ready to speak with them. No more generating leads from companies that Sales didn’t want to talk to.

DemandBase 62

DemandBase Account Based Marketing ABM Sales Management 62

NuSpark Consulting

JANUARY 14, 2017

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It is designed to bypass people in the middle of the management and purchasing chain who do not have buying power. Targeting accounts by IP is the more sophisticated, ABM version of display targeting.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

ClickZ

JUNE 17, 2020

This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations are using them to improve their marketing, sales, and customer experience initiatives. What is it? What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Hubspot

DECEMBER 6, 2016

But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. That's why we're here to help.

Account Based Marketing 36

Account Based Marketing Enterprise Management ABM Inbound Marketing 36

Single Grain

APRIL 24, 2023

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. They relied on an inconsistent sales process that didn’t deliver the growth they needed.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

ClickZ

OCTOBER 19, 2020

This helps clarify a company’s marketing and digital transformation strategies, shedding light on how they’re using technology to facilitate operations, work with customers, and approach prospecting, nurturing, and sales. It also illuminates how companies track and measure their customers and marketing initiatives.

CMS Development 69

CMS Development Marketing Automation Services Enterprise Management Work Management 69

Full Circle Insights

NOVEMBER 25, 2020

I loved the creativity, but what I really wanted to do as CMO was to have a systematic way of measuring a sales and marketing funnel as well as impact of marketing on sales. In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

NOVEMBER 25, 2020

“In this decade, marketers have used martech stacks to dial in their digital marketing efforts, tracking success through data like never before. The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. SEO Brought Content Discovery to New Level.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers.

Marketing AI 123

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 123

Lake One

SEPTEMBER 10, 2020

While traditional marketing efforts have served manufacturers well for many years, incorporating a modern approach now is a must. Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

While traditional marketing efforts have served manufacturers well for many years, incorporating a modern approach now is a must. Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology. Copywriting. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48