KoMarketing Associates
FEBRUARY 9, 2022
Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.
Strategic-IC
MAY 28, 2024
In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Kathryn Nimmo , ABM Marketing Manager at HP , about embracing creativity, thought leadership, and empathy to build credibility through ABM. 6 ways to build credibility with ABM 1. 6 ways to build credibility with ABM 1.
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Strategic-IC
APRIL 29, 2024
Relationships are the building blocks of successful businesses – and of course, ABM is all about creating long-lasting, meaningful relationships with the accounts that matter most. Be prepared to reset expectations When building an ABM team and function from scratch, you’d think the sky is your limit – which it is, within reason.
Marketing Insider Group
FEBRUARY 13, 2023
It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.
Advertiser: ZoomInfo
But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Without it, you can’t find and reach your target accounts.
Only B2B
MAY 22, 2024
Account Based Marketing (ABM) is the strategic approach used to identify and engage specific high-value accounts. David Oglivy Although this quote isn’t directly about ABM, it perfectly captures its essence. David Oglivy Although this quote isn’t directly about ABM, it perfectly captures its essence.
Martech
MARCH 12, 2024
The most effective and efficient way is account-based marketing or ABM. It requires resources and it delivers payback. Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. Get MarTech!
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
While more businesses are using ABM platforms, many lack the resources to make the most of this technology. According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. ABM Marketing trends. Methods for personalizing ABM strategy.
Speaker: Mason Cosby - Director of Growth at Gravity Global
Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. If you're trying to implement an ABM strategy but your accounts aren't engaging, this workshop is for you. The content types that work best based on different ABM approaches. Don't miss out––register today!
Advertiser: ZoomInfo
According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. How to coordinate demand generation and ABM efforts. more aligned. Sounds great, doesn't it?
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