Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.

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Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 194

6sense

NOVEMBER 19, 2021

In the world of marketing, segmentation has some serious street cred. Archaeological evidence indicates Bronze Age traders segmented their buyers, too. . Segmentation is the O.G. Modern revenue technology platforms offer segmentation capabilities that are mind-blowingly precise and effective. Compiling Segments.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. This involves studying your site and those similar, to provide meaningful insight.

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Intent Data Account Based Marketing Intent ABM 111

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling! Smith first introduced it.

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Segmentation B2B Marketing Customer Satisfaction B2B 52

SalesIntel

FEBRUARY 8, 2023

Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin.

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Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Heinz Marketing

JANUARY 18, 2022

Welcome to part III of How to do ABM Without an ABM Tool! Having the right mix of tools for ABM is important, but a toolkit can only be effective if the one wielding the tools has enough basic knowledge, practice, and experience to use them properly. By Lauren (Dichter) Bensussen, Sr. Marketing Consultant at Heinz Marketing.

Account Based Marketing 101

Account Based Marketing Sales Management ABM Ideal Customer Profiles 101

B2BMarketing.net

APRIL 26, 2024

Account-based marketing (ABM) programs go a long way toward meeting these demands, but in the rush to do more with less, the pressure to scale the impact of ‘true’ 1:1 ABM programs can mean the effectiveness – and consequently the results – are diluted, or even lost.

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Account Based Marketing Demand Generation CMO ABM 59

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I Marketers can also use this prioritized data for audience segmentation.

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Account Based Marketing ABM B2B Marketing Practices 115

DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Where do you get your industry information?

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Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Madison Logic

APRIL 11, 2024

WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

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Account Based Marketing ABM Advertising Agencies Work Management 52

LeanData

NOVEMBER 8, 2022

Account-based Marketing (ABM), sometimes referred to as key account marketing, is a go-to-market (GTM) growth strategy based on account awareness, where a revenue team identifies and engages with individual customer accounts as markets of one. Some have referred to ABM as a marketing strategy akin to fishing with spears rather than nets. .

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Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget. This is it.

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Account Based Marketing ABM Ideal Customer Profiles De-duping 125

LeanData

FEBRUARY 10, 2022

Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. Honing the ideal customer profile.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

DiscoverOrg

AUGUST 14, 2018

Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

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Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

SmartBug Media

AUGUST 26, 2020

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics. Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies.

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Account Based Marketing ABM Hubspot Features 111

Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects. for non-personalized mail.

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Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 101

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 101

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. ABM metrics are about quality, not quantity. What metrics matter in ABM?

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

Only B2B

AUGUST 13, 2020

Luckily the ABM these days has experienced dramatic change. Then comes the account-based marketing (ABM) , the subject of our blog. In the era of information, technology and data abundance, marketers are continuously striving for attention of potential customers. By nature, productive ABM is perfectly used by B2B marketers.

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Account Based Marketing Marketing AI ABM Advertising Agencies 143

Strategic-IC

JULY 20, 2023

In the world of Account-based Marketing (ABM), success is not achieved in isolation but as a collaborative effort. ABM is a team sport that requires close alignment and coordination between multiple departments, with Marketing and Sales playing crucial (and leading) roles. 6 tips for building a winning ABM team 1.

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Account Based Marketing ABM Ad Building Tips 48

Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. Customer profiles informed purely by your own first party data such as your CRM, can be restrictive.

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Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? There is no dependence on hit-or-miss third-party segments, we know we are only delivering ads to users from our target accounts based on their IP address and other tag- and cookie-based identifiers. Does anyone remember the story of the pin factory?

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Advertising Agencies Account Based Marketing ABM Advertisements 111

Heinz Marketing

FEBRUARY 28, 2020

Every other piece of the ABM strategy can be perfect, but without the right targets, the program can’t successfully guide potential customers through the marketing and sales funnel towards a buying decision. ABM Maturity and Target Account List-Building. List Segmentation. Ready to put them into practice for your ABM program?

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Account Based Marketing Demand Generation ABM Course 89

Strategic-IC

NOVEMBER 17, 2021

In the latest episode of Let’s talk ABM, we spoke to SDI’s VP of Marketing, Debra Yorkman , about supply chain digital transformation and how Account-based Marketing can support this key strategic venture. What the hardest part of ABM is?. 7 ways ABM powers digital transformation. How contextualized news can drive results?.

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Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Velocity Partners

DECEMBER 13, 2023

Most ABM campaigns are too narrow. If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

SmartBug Media

JUNE 11, 2020

Account-based marketing (ABM) offers a way to address all of those objectives. ABM brings high ROI and helps close more deals through an account-specific and targeted approach by focusing on MQAs (marketing qualified accounts) instead of MQLs (marketing qualified leads). There are three different ABM approaches that can be implemented.

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Account Based Marketing ABM Webinar Metrics Lead Ranking 89

Engagio

JANUARY 27, 2020

In the past couple of years, a new marketing tactic has emerged as a solution to this major problem – Account-Based Marketing (ABM). While ABM is usually one-to-one or one-to-few, inbound marketing is more of a one-to-many strategy, so how can we possibly marry them together? Which issues it addresses.

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Account Based Marketing Inbound Marketing ABM Work Management 103

Valasys

JANUARY 29, 2024

In the ever-evolving B2B landscape, where competition for high-value accounts is fierce, Account-Based Marketing (ABM) has emerged as a potent weapon. However, the success of any ABM campaign hinges on the accuracy and relevance of its target accounts. It injects a surgical level of precision into the ABM process, delivering: 1.

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Account Based Marketing ABM Sales Qualified Leads B2B 40

Madison Logic

JUNE 22, 2023

A cross-functional partnership between sales and marketing is key to executing an account-based marketing (ABM) strategy that drives revenue impact. Successful ABM requires understanding your best-fit customers and providing a robust customer experience that secures the most value.

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Account Based Marketing ABM Allocation Top of Funnel 52

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns.

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Account Based Marketing ABM Email Marketing Webinar Metrics 62

Madison Logic

OCTOBER 25, 2023

As the Senior Manager, Digital Marketing APJ for CrowdStrike, Claudia Wong is responsible for driving growth in the Asia Pacific region through more targeted account-based marketing (ABM) efforts. ” The Solution Claudia and her team leverage data-driven, multi-channel ABM to reach buying committee members in target accounts.

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Account Based Marketing ABM Work Management Marketing Management 52

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. After building a Target Account Program, Fuze began testing the waters with one-to-one ABM tactics to zero in on enterprise brands.

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Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. How ABM Makes Sales Conversations More Relevant, Persuasive and Impactful.

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Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62