DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million.

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DemandBase

FEBRUARY 27, 2019

It’s almost time for our annual ABM Innovation Summit , which takes place on March 14-15, 2019. Since our first year of this conference in 2014, Account-Based Marketing (ABM) has continued to grow beyond our wildest expectations. ABM has truly gone mainstream, which is why the theme of this year’s conference is ABM Unleashed!

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Strategic-IC

NOVEMBER 10, 2020

What is ABM, and what key points do you need to understand before considering an ABM strategy? Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. How Is ABM Growing?

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Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. 86% of ABM practitioners struggle with getting enough data and insight. B2B Marketing.

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Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing?

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Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The shift and the case for ABM: Anonymous buyer’s journey. And that’s where ABM comes in.

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Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

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Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5%

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Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket. It can be a powerful ally in any ABM strategy. What is account-based marketing?

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Directive Agency

JANUARY 8, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket. Now that I have your attention, let’s make you an ABM Champion. Not convinced?

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Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket. It can be a powerful ally in any ABM strategy. What is account-based marketing?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A B2B customer data platform.

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Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Why is Database Marketing Important for ROI? How Does Leveraging Databases Help Drive ROI?

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Engagio

MAY 21, 2021

ABM aspires to be ‘zero-waste’ marketing. In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV). 84 percent of marketers said ABM offers significant benefits to keeping and expanding existing client relationships.

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Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Engagio

DECEMBER 17, 2020

The verdict is in: ABM still delivers superior results. The truth is ABM isn’t just for marketers. Why Sales should love and embrace ABM more than anyone else. So, what’s the difference, you ask, between the business-as-usual sales and ABM? There are too many compelling reasons to not take ABM seriously.

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Content4Demand

MARCH 21, 2019

Read the full piece to learn the six traits of the modern B2B seller that Mary Shea, Principal Analyst at Forrester , shared – plus the three principles Chris Orlob, Senior Director of Product Marketing at Gong.io , says salespeople should rely on for what to say, do and write during customer conversations. ABM Advances.

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Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Rise of Account Based Marketing (ABM). These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise.

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Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. As a result, some may argue that ABM doesn’t quite align with the traditional understanding of B2B lead generation.

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Full Circle Insights

JUNE 27, 2022

In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. Introducing ABM from Full Circle. B2B Revenue Waterfall 2021.

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Full Circle Insights

JUNE 27, 2022

In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. Introducing ABM from Full Circle. B2B Revenue Waterfall 2021.

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Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. That’s why we’re introducing Full Circle ABM.”.

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Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Martech

APRIL 15, 2022

While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing.

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Full Circle Insights

MARCH 23, 2021

The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. Six Steps to Start Small with ABM. ABM Success Metrics. Track ROI on digital advertising to proactively improve marketing.

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SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Email still offers significant ROI for B2B marketers and should not be ignored. Tying top-of-funnel activities to ROI results is critical to protect the budget and resources that fuel your marketing department.

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