Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Where should you start?

Intent 106

Intent Account Based Marketing Bombora Intent Signal 106

Heinz Marketing

MARCH 16, 2022

By building more intelligent solutions, B2B marketers can minimize that friction in the buying cycle. Here are some ways AI helps B2B marketers to reduce that friction and create personalized brand interactions. Predictive Analytics with ABM. Predict ad performance before launching campaigns. And much more.

Marketing AI 111

Marketing AI Digital Transformation B2B Marketing Top of Funnel 111

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Understanding firmographics helps in segmenting leads based on industry-specific needs and preferences. ensuring ethical handling of data.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

SEPTEMBER 14, 2023

With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

PathFactory

MAY 3, 2022

At the same time, SaaS companies are recognizing that to thrive in today’s crowded market, a PLG strategy to acquire and grow a customer base is also necessary. Companies can shorten sales cycles by having prospects onboard and educate themselves. Everyone has pivoted to an ABM/ABX strategy.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. We don’t release a feature to our customer base until our marketing team has tested and approved it. Account Selection and Tiering.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Supercharged account-based marketing.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Terminus

JULY 2, 2019

Taking Action on Intent. Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates they might be in the market for a specific product or service. These should be based on a combination of fit, intent, relationship, and engagement account attributes.

Account Based Marketing 22

Account Based Marketing ABM Trigger Marketing Marketing Management 22

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Finally, maximize engagement with a multichannel digital ABM approach. Three Tools, Two Positive Outcomes.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

DealSignal

MAY 15, 2022

Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling. When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Engagio

MARCH 20, 2024

While you might occasionally get lucky with a lead, you can’t rely upon luck with accounts: instead, you need intelligent targeting and tailored engagement organized and coordinated around an account context. Instead, we partner with you to optimize your ABM outcomes. How can you get there? What won’t work?

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

LiveRamp

JUNE 27, 2019

Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. Perhaps most importantly, buying decisions are made by a buying committee averaging seven or more members.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. This data can be used to identify potential customers who are actively researching a particular product or service.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Heinz Marketing

MARCH 1, 2021

Being new to the AI and intent signal and ABM space, what were your perceptions when you really sort of dug in and got started and got a sense for what this playing field looks like? You now have the data to know exactly who the personas are that get involved in your buying cycle.

Trigger Marketing 124

Trigger Marketing Intent Signal B2B Sales CMO 124

Valasys

JULY 9, 2019

According to Professor Malcom McDonald, Emeritus Professor from Cranfield University School of Management, account-based marketing (ABM) is on the threshold of revolutionizing the marketing domain by bringing about a much-needed paradigm shift.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Terminus

SEPTEMBER 24, 2019

But with digital advertising, it’s difficult to segment out your message based on where an account is in the buying cycle without creating a lot of manual work. Just like with net new logos, you always want to take action on intent signals before your competitors can.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Terminus

OCTOBER 16, 2018

Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi. “No two people buy the same way.” Click To Tweet.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Madison Logic

AUGUST 24, 2023

Doing so helps you prioritize the right accounts and deliver personalized content and messaging tailored to their specific needs and interests. Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Knowing who and when to contact from in-market accounts can make sales teams much more efficient and effective. Intent data can also help influence engagement metrics.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Madison Logic

DECEMBER 14, 2023

Striking the Right Balance between Personalization and Customer Privacy Marketers’ reliance on data for more relevant marketing collateral is rising—and so is buyers’ awareness in how companies use personal data to target them. With longer buying cycles, buyers expect relevant customer experiences from brands.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Leadspace

JUNE 19, 2019

Similarly, CRMs and Marketing Automation Platforms, while still forming the bedrock of Sales and Marketing, weren’t built to solve contemporary data problems , like proliferating vendor-centric data silos. Meanwhile, all the ABM “engagement” platforms are only making the problem worse.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Heinz Marketing

OCTOBER 22, 2018

We have a lot of learnings about our particular buying group that we figured out that, on average, 34 people were interacting with our content before a six figure deal was signed. We were really stretching the boundaries of what we had been able to do, and we were two years into the ABM at the start of this year. Matt: Love it.

Sales Management 66

Sales Management Top of Funnel Marketing Automation Services InsideView 66