article thumbnail

How to Create Effective Email Marketing Campaigns

Launch Marketing

These customers probably have purchasing power, or they influence buying decisions. If you don’t have the resources to design for mobile, keep your font sizes large and test your layouts for visibility on smaller screens. Optimize against AB testing and performance metrics. An AB test is not a once-and-done type of thing.

article thumbnail

What Is A/B Testing? Boost Your Website's Performance

RebelMouse

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

article thumbnail

Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52
article thumbnail

How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Test with your sales and customers. After several rounds of revisions working with the product team and subject matter experts, you’ll need to test the latest messaging framework with your sales team and get their feedback.

article thumbnail

Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

A customer journey map is a visual representation of this process and helps CX leaders understand the role their brand plays in facilitating this buying journey. There is no universal approach to purchasing, nor is there one specific type of customer who will buy from you.

article thumbnail

Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

Phil Gamache: Shortly after buying my first home, I fell for a door to door scam. And then all the experimentation methodologies, like following the right, like hypothesis, figuring out like what should be your tests, how long you should run it for what your sample size should be to hit 90ish percent significance.