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KoMarketing Associates

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10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. So to shake you out of that rut, here are 10 out-of-the-box A/B testing ideas. Want to optimize your optimization efforts?

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

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How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Easy & Free A/B Testing.

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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? B) Search engine optimization. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue. This is especially valuable information if you want to increase the quality of your leads.

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How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

This can be done with the help of A/B testing tools. This can be done with the help of A/B testing tools. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. Easy & Free A/B Testing. Linking Optimize with Analytics.

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How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. Content Amplification Report 2021.