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HubSpot Product Update Roundup—October 2023

SmartBug Media

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Note: Leads do NOT replace contacts. This blog post will explore the latest product updates and how they can benefit your business.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only. Pierre Boesinger (Head of Sales, SpotMe) says “The event organizers I talk to are stressed. Networking Opportunities High-quality in-person event platforms are designed to facilitate networking between attendees.

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Consolidate Your Tech Stack or Fail: Winning Big in 2023

LeanData

In fact, more than tw o-thirds of Sales teams feel overwhelmed by their tech stack. In this week’s LeanData webinar , Molly Young, Sales Operations Partner with Remote , and Vishnu Premsankar, Senior Product Manager at LeanData, sat down to discuss one of 2023’s hot topics: tech stack consolidation.

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Inbound Lead Follow-Up Stats for 2023

Conversica

The post Inbound Lead Follow-Up Stats for 2023 appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This explosion of options has revolutionized media planning.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?