2022, Cable and Demographics - B2B Marketing Zone

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

APRIL 1, 2022

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”. video viewers by 2025, or 165.4 million people.

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Super Bowl commercials and strategies to watch for

Martech

FEBRUARY 6, 2024

The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar.

Advertising Agencies

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CTV Advertising FAQs

Porch Group Media

FEBRUARY 16, 2023

In fact, streaming entertainment accounted for 32% of total TV time in May 2022, up from 26% one year ago. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before.

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

SEPTEMBER 10, 2021

. “You’ve got Turner Ignite down in Atlanta, offering up services for things like media buying, media strategy, and demographic research into sports enthusiasts.” The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly. ” Accenture, IBM, Deloitte PwC.

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

SEPTEMBER 10, 2021

. “You’ve got Turner Ignite down in Atlanta, offering up services for things like media buying, media strategy, and demographic research into sports enthusiasts.” The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly. ” Accenture, IBM, Deloitte PwC.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

NOVEMBER 4, 2022

You Thought 2022 was Big – CTV is Just Growing Up. million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Streamed content is a much more economical choice when compared to traditional cable or linear TV.

First-Mover Advantage

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

SEPTEMBER 12, 2023

A 2022 poll found that only 49 percent of Americans think the economic benefits of a college education outweigh the costs. Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV.

Education

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Programmatic Advertising: What You Need To Know

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. will reach $75 billion in 2023, up from $63 billion in 2022. crossed the $1 billion mark in 2022.

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Programmatic Advertising: What You Need To Know

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. will reach $75 billion in 2023, up from $63 billion in 2022. crossed the $1 billion mark in 2022.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

DECEMBER 21, 2023

Cybertruck will be waterproof enough to serve briefly as a boat, so it can cross rivers, lakes & even seas that aren’t too choppy — Elon Musk (@elonmusk) September 29, 2022 Musk posted a series of tweets much before Cybertruck’s official launch. Prospecting: You’ll want to find blogs that target the same demographics as yours.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

MAY 11, 2023

Notably, Vizio reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is increasingly perceived as premium by nearly two-thirds of buyers.

Allocation

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

MAY 11, 2023

Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is perceived as premium by nearly two-thirds of buyers.

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). billion in 2022, and $21.4 And many already are. billion this year, $17.4 billion in 2023.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality.

Youtube

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Measuring OTT and Streaming TV in 2023

NuSpark Consulting

FEBRUARY 3, 2023

In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. The milestone reinforced streaming as the top choice for TV viewers, primarily driven by the original content unavailable on broadcast or cable TV.

Cable

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Why we care about connected TV and OTT advertising

Martech

APRIL 29, 2022

OTT Advertising passes through broadcast, cable, or satellite TV providers, so you can stream the digital content on mobile devices, PCs, or TVs. As OTT and CTV advertising content evolves, you can more easily segment your audience and target different versions of your ads to various demographics.

Amazing YouTube statistics for B2B Marketers

Valasys

JANUARY 9, 2020

According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to the Pew Research Center , 73% of the adults in the U.S.

Youtube

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B2B Marketing Zone

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Super Bowl commercials and strategies to watch for

Webinars

Trending Sources

CTV Advertising FAQs

Webinars

Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Why You Can’t Afford to Miss out on Connected TV in 2023

School’s In: The New Rules for Successful Higher Education Marketing

Programmatic Advertising: What You Need To Know

Programmatic Advertising: What You Need To Know

How To Build A Successful Pre-Launch Marketing Campaign

IAB NewFronts 2023: Digilant’s Key Takeaways

IAB NewFronts 2023: Digilant’s Key Takeaways

7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

9 YouTube stats to inform your marketing strategy in 2019

Measuring OTT and Streaming TV in 2023

Why we care about connected TV and OTT advertising

Amazing YouTube statistics for B2B Marketers

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