NetLine

OCTOBER 30, 2023

That’s where intent data comes into play—more specifically, buyer-level intent data. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” in 2022 and 55% since 2019. How to Escape Actions speak louder than ICPs.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Terminus

JANUARY 29, 2020

Challenge : Prior to 2019, Townsend Security was running a very traditional, and successful, inbound marketing machine – but they recognized that segments of their market were not getting hit by their regular efforts.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

DemandBase

MARCH 23, 2020

Either way, you’ll be glad of the higher return across lifetime value (LTV), win rates, and customer retention that ABM delivers over traditional marketing efforts. Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This means taking advantage of web-based intent signals that automatically generate qualification scores. But for many marketing teams that embrace ABM, the next challenge is to get the sales team to buy in.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. But remember what we learned from last year’s report: Popularity ≠ purchase intent. Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Are they showing no relevant buying signals, just beginning their journey, or getting close to making a purchase decision?

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Valasys

MARCH 14, 2019

On March 12 th 2019, True Influence® announced the launch of AppointmentBase™. As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

KoMarketing Associates

SEPTEMBER 23, 2020

billion industry globally, and is expected to grow 20% or more annually over the next few years according to SharpSpring ’s “Investor Presentation Jan 2019.”. Consider this: “68% of ABM programs use automation,” according to Salesforce’s 6 th State of Marketing report. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

DemandBase

AUGUST 18, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. ABM like a boss! The rapid success of ABM is clearly driving demand for increased investment. What kind of budget does ABM require?

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Outbrain

AUGUST 21, 2019

According to ITSMA, 77% of B2B marketers say that ABM marketing has brought success to their target accounts. Potential leads can be segmented into different clusters based on demography, geography, intent signaling, psychographic data and past purchase behavior. 7) Search Marketing. 7) Search Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

SalesIntel

JUNE 23, 2023

In February 2019, DiscoverOrg decided to acquire ZoomInfo. Surfacing Accounts In Market: When you’re looking at accounts in your market, chances are that you have restricted access to accounts and contacts that exhibit clear buying intent. Did you know that these companies were powered by SalesIntel’s data all along?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

6sense

DECEMBER 10, 2021

ABM is about embracing the new B2B buying journey and those who make the shift see results in pipeline, close rates, deal sizes, and velocity. Do ABM customers also have a good look at the competitors and decisions made by their own cross-functional teams? . The reality is, there are only a select few true ABM platforms.

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B. Personalized engagement requires similar data and intelligence.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. AI as the ‘sense maker’ for marketers We’ve now built ABM stacks that typically encompass dozens of marketing technologies that pump out endless contact and engagement data.

Marketing AI 93

Marketing AI Top of Funnel B2B Intent Signal 93

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. AI as the ‘sense maker’ for marketers We’ve now built ABM stacks that typically encompass dozens of marketing technologies that pump out endless contact and engagement data.

Marketing AI 90

Marketing AI Top of Funnel B2B Intent Signal 90

Engagio

JUNE 2, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Leadspace

JUNE 19, 2019

Earlier this year, I predicted that 2019 would be the year of the B2B Customer Data Platform (CDP). Meanwhile, all the ABM “engagement” platforms are only making the problem worse. Read the full report here. The Hype is Only Just Beginning — What’s Next…?

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Action Point: Info Needs.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Inbox Insight

JANUARY 29, 2019

Digital body language, intent signals and content consumption patterns are just a few performance related data points we can use to accelerate our audience understanding. To add to this, 2019’s B2B buyers aren’t just after content, they’re after content experiences. This means you need to work harder to meet their demands.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Heinz Marketing

OCTOBER 22, 2018

We were really stretching the boundaries of what we had been able to do, and we were two years into the ABM at the start of this year. On the campaign side, it was really about self-sufficiency, faster campaign creations, more personalization in our ABM orchestration. The campaign team was saying, “Hey. Tracy: Yeah.

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52