Remove 2018 Remove Cost Per Thousand Remove Custom Publishing Remove Mobile Advertising
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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

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What’s new in Choozle: Supported Services

Choozle

Digital advertising is constantly changing, which means the variety of targeting options are endless and, frankly, can be overwhelming. While it can be easy to keep your digital advertising engine running on the status quo, it’s important to stay on top of trends for new tools, technologies, and features.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is A/B Testing?

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

According to Hootsuite, from having 467 million users in Q3 2016, the platform surged to 590 million users by the end of 2018 (which means a whopping addition of 123 million users in two years). LinkedIn is an all-encompassing advertising platform. How B2B Marketers can make the most of Their LinkedIn Advertising.

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How to Make Money on YouTube

Hubspot

It can also build a base of subscribers that other companies using YouTube will actually pay to advertise their products to. There are two ways to earn money on YouTube: as an advertiser and as an ad platform. As an advertiser, you pay YouTube for Preroll, Bumpers, or TrueView ads that get your videos in front of potential buyers.

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