Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. Don't treat it like just another one of your brand's broadcasting channels. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

SmartBug Media

FEBRUARY 1, 2019

But in all seriousness, almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018. So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet?

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Twitter's CEO Held a Live Broadcast to Discuss the Network's Health. March 1, 2018. March 8, 2018. March 8, 2018. People send images into these chatbots," he continued. "It jack (@jack).

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. – YouTube. Run a live event online.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. In 2018, over 188 million people tuned in to watch the Eagles and Patriots play. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Or is this unfair since Devumi are just fulfilling a demand within the market? Philip Brown , Head of Influencer Marketing & Brand Advocacy Strategy at Come Round. “ Lee Odden , CEO, TopRank Marketing.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. It’s not just differences in culture and language that Western brands face with their Chinese marketing strategies. China’s social media landscape is totally unlike anything else.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

TrustRadius Marketing

NOVEMBER 1, 2018

Now that it’s 2019, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this. MartesEnVivo , a weekly Facebook Live broadcasting series, was our Tom Brady for months. Not everything works as planned.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Strategic-IC

JULY 10, 2018

If Facebook forms part of your marketing mix, you may have seen a drop in reach and engagement due to recent algorithm changes. So what can B2B marketers do to enhance Facebook success today? How to Succeed With B2B Organic Facebook Posting in 2018? So with this in mind, what can marketers do to build engagement and boost reach?

Facebook 48

Facebook Organization Tips Webinar Metrics 48

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. While Twitter is used by approximately 84% of the marketers, Instagram is used by nearly 81% of them. of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Besides making direct marketing—and content marketing—a viable tactic, the internet has also allowed for the rise of e-commerce giants like Amazon, as well as smaller but still transformative direct-to-consumer businesses like Warby Parker, Glossier, and Dollar Shave Club.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Digilant

OCTOBER 9, 2018

On Wednesday, October 3rd I attended Digilant’s gathering of digital marketers at Boulevard Brewery in Kansas City for a lunch panel around the topic of “Defining the Impact of Programmatic Advertising Buzzwords.”. do you see having a big impact on your 2019 marketing budgets? How does one consumer journey differ from the others?

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He has 30 years experience at Ogilvy as a copywriter, with an equal split of experience in B2B and B2C marketing.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Many marketers believe that it's easier to produce blogs, case studies and even white papers.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Hubspot

MAY 3, 2018

This observed decline in organic Facebook reach began in 2014, when Brian Boland, Facebook's VP of Advertising Technology (at the time), said Facebook is simply managing more ad content than it used to, and News Feed space is thus more competitive among marketers. Facebook's 2018 News Feed Change.

Facebook 78

Facebook Organization Broadcasting Lead Ranking 78

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. Demo Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Vidyard

SEPTEMBER 11, 2019

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 Some video stats: The average business video in 2018 was 4.07

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Facebook is one of the most popular destinations for video on the internet, second only to YouTube. Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Buffer

OCTOBER 25, 2018

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. The 21 most popular social media sites in 2018. YouTube – 1.9

Social Media 111

Social Media Media Brand Identity Branding 111

Vidyard

OCTOBER 27, 2019

You may find that you tend towards a certain look and feel for your video marketing overall, one that aligns with your brand and tone. You can even include style preferences in your video marketing strategy , along with guidelines to ensure a consistent approach. That’s not a bad thing, so long as you test your assumptions.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Bannerflow

MARCH 29, 2021

As a digital marketer, you are constantly trying new things. Yet – a lot of marketers have still not tried gaming advertising. Worlds 2018 (World cup for League of legends) had 100 million viewers – the Super Bowl had 98 million viewers that same year. Broadcast overlay. Influencer marketing. You already know this.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Mobile Advertising 98

KoMarketing Associates

JULY 7, 2014

Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.”

Optimization 120

Optimization Video Marketing SEO B2B 120

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Facebook is one of the most popular destinations for video on the internet, second only to YouTube. Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. 5 Best Practices for B2B Content Marketing in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Outbound Engine

JUNE 11, 2020

Not only is the internet the starting point for many buyers, but according to a Zillow Group Consumer Housing Trends study in 2018, 79% of buyers shop for homes online. Many buyers looking for homes in attractive markets live far enough away that showings are difficult to schedule. Use email marketing to stay top of mind.

Work Management 55

Work Management Marketing Management Budget Programs Software 55

ConvertKit

APRIL 29, 2020

For online creators and business owners, the 130 million Instagram users who tap on shopping posts each month (read: making purchases from Instagram) pose a significant opportunity to market your brand, services, or physical or digital products. A post shared by ConvertKit (@convertkit) on Mar 12, 2018 at 7:03am PDT. The problem?

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Video Marketing Paid Search Agency 74