The Biggest Paid Search Trends of 2017 – Year in Review
QuanticMind
DECEMBER 13, 2017
The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.
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