Contently
JUNE 13, 2017
Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically.
Leadspace
JANUARY 4, 2017
Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.
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KoMarketing Associates
DECEMBER 5, 2017
As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1.
The Lead Agency
JUNE 6, 2019
A large percentage of companies are assuming that, by spending more money and blasting ads in front of as many people as possible, they will get greater returns on their marketing spend, but as shown in the results from the CMO survey, this could not be further from the truth.
Hubspot
JUNE 26, 2019
This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Optmyzr allows marketers to easily see performance data in their accounts and make adjustments on the spot.
Martech Advisor
OCTOBER 24, 2019
Tips to Optimize Your CPM: The Way Forward for Marketers. With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts. per thousand impressions, according to the Google Display Network report. Why You Need to Monitor CPM.
Content Standard
JANUARY 25, 2018
In 2009, when I began my career managing social media marketing for clients, it was very simple. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels.
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