ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. This means that every interaction from the buyer is met with a response from the vendor, digitally or a via live interaction.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SugarCRM

DECEMBER 17, 2015

The benefits of marketing automation are no lie. It doesn’t have to be a challenge — implementing a marketing automation platform is nothing terribly difficult — it’s just a matter of knowing what you need to do and making sure you cross all your T’s and dot your I’s. Align Your Stakeholders. Build a Roadmap.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Lead Scoring 50

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Content Marketing. Mobile Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. That’s a healthy rate but nothing close to an annual doubling.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Cintell

DECEMBER 20, 2018

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI. Its core mission is data quality, which it addresses using a variety of techniques and vendors.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Marketers will also design the actions themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

DiscoverOrg

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Check out the results of the 2015 B2B Lead Generation Trends Report, which was produced by Holger Schulze’s B2B Technology Marketing Community on LinkedIn.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Engagio

NOVEMBER 14, 2023

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc. All rights reserved.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

KoMarketing Associates

NOVEMBER 9, 2017

Why do you think marketers are still relying heavily on customer feedback to gauge effectiveness? Marketing automation systems are still very complex and there is a big need for market education to ensure widespread adoption. Is new marketing technology helping?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

ANNUITAS

MAY 7, 2015

A recent report by Richardson highlighted some of the biggest sales challenges of 2015. The sales people who took place in the study responded to the various questions as follows: What are the biggest prospecting challenges in 2015? . The report was based on data survey from 372 sales 75% of which were B2B sales people.

B2B Sales 100

B2B Sales B2B Marketing Marketing Management B2B 100

LEADership

MAY 26, 2015

I talk to many CMOs in various industry verticals and I have yet to find one who is completely delighted with the results of marketing automation. So what are the most common reasons your marketing automation may be failing to deliver? Let’s take a step back to the time before you decided to invest in automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

DotDigital

APRIL 19, 2021

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. .

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

NuSpark Consulting

FEBRUARY 5, 2017

If you’re following the principles of inbound marketing correctly, you are likely to generate a significant amount of data from the process. Studies show that two-thirds of account-based marketers believe they have enough data – their problem is being able to draw usable insights from it. ” What to Look for in a Vendor.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Customer Experience Matrix

SEPTEMBER 16, 2017

One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next. It’s true that variety causes confusion for buyers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

ANNUITAS

AUGUST 20, 2015

In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future. Then a team member in the meeting put up the Marketing Technology Landscape slide and the room became silent.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Customer Experience Matrix

MARCH 6, 2016

Although the company’s growth slowed a bit in 2015 (customers up 30% to 35,000; revenue up 25% to $100 million) CEO Clate Mask said the management has recently committed to a goal of five million customers by 2030. company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors. If you’re a marketer, you probably don’t have to imagine at all. Automation is the Future. It’s also mind-numbingly boring.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. Most marketers are not satisfied with the effectiveness of their lead-generation programs. Marketing Think ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ClickZ

FEBRUARY 21, 2020

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. The post 13 influential marketing technology leaders appeared first on ClickZ. Erin Rowles (Deluxe Corporation).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

chiefmartech

MAY 27, 2019

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list.

Marketing Automation Services 80

Marketing Automation Services Marketing Management Blast Campaigns Stats 80

SugarCRM

JANUARY 13, 2016

Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? The short answer is that it depends on the maturity of your marketing technology stack.

Marketing Automation Services 50

Marketing Automation Services CRM Marketing Automation Digital Marketing Funnels 50

Leadspace

OCTOBER 16, 2017

Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events, online forms, or external data vendors. If you’re a marketer, you probably don’t have to imagine at all. Automation is the Future. It’s also mind-numbingly boring.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Outbound Engine

JANUARY 8, 2019

The networking you do offline is perfect fodder for your visual content marketing strategy. In 2015, email averaged ROI of $38 for every $1 spent , and that has stayed pretty consistent over the years. If you haven’t been taking email seriously as a marketing idea for insurance agents in 2019, it’s a good time to make a change.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Marketing & Strategy Network Marketing 53

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

chiefmartech

JUNE 20, 2016

Then consider that LinkedIn’s Marketing Solutions , which offers promtoional services to marketers such as sponsored content, sponsored InMail, display ads, text ads, and more. ” Marketing software has more power over marketers, especially for larger or more expensive solutions where switching costs can be high. (As

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Vidyard

MARCH 22, 2016

In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs. Media Contact: Brad Hem. Phone: (281) 543-0669.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

SnapApp

FEBRUARY 4, 2016

Hear from Marketo’s CEO about how he and his co-founders were able to pull together the leading marketing automation company in the space, starting from their garage. As a B2B marketer we all look at Marketo as the last big company to still be making it on its own. Marketo: Winning, IPO’ing and Going UpMarket.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Martech Advisor

NOVEMBER 27, 2019

Modern sales enablement platforms help connect all the elements of the marketing and sales tech stack. This means infusing sales enablement elements across email, CRM, marketing automation, sales readiness and sales productivity tools. What are the 3-4 questions to ask a sales enablement vendor when planning for 2020?

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

VisumCX

MAY 23, 2017

Value From This Technology is Elusive Recent studies by Content Marketing Institute and ANNUITAS show that less than 40% of B2B marketing departments are finding success with their content marketing and/or their demand generation efforts. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” So how can marketers seize this opportunity?

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48