Contently

JUNE 20, 2017

Customer success. On AdWords, for example, customers can find a “ Setup and Basics ” page. Additionally, Google sends out customer emails with short video tutorials on updated features and emerging best practices. Here’s how brands are finding ways to use it throughout their organizations.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Convince & Convert

JULY 29, 2015

There’s a good chance you’re already creating more content in 2015 than you did in 2014. Interactive content is any user experience (commonly a web-based tool or microsite ) that has an interactive element and allows the user to participate in the content and find out some useful answers or results. Find Out Customer Lifetime Value.

Interactive Marketing 166

Interactive Marketing Content Marketing Microsite Paid Search Agency 166

Content Standard

JANUARY 25, 2017

In 2015, Ad Age reported average costs for TV spots—some running as high as $1.55 M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. For banks trying to expand their business with existing customers, automation can be extremely cost effective and a great long-term use of content.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

chiefmartech

FEBRUARY 19, 2018

They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. 2015: What are the system dynamics of 2,000+ marketing technology vendors? I was thrilled with the 21 marketing stack slides we received and published them freely to the community.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Content Marketing Institute

MARCH 15, 2018

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's Before publishing your story, click the paper clip icon and add a relevant URL. Audience lenses. Click To Tweet. Geofilters. Add a link.

Marketing AI 103

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 103

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Enter our old friend scale.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. Tech credit card hits its limit. The cadence slowed to a crawl.

Enterprise Management 60

Enterprise Management CMS Development Digital Asset Management Industry CMS 60

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Think about it. Content is supposed to solve a problem.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. You may have already seen this one, and yes, it was actually released in 2015.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. You may have already seen this one, and yes, it was actually released in 2015.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. You may have already seen this one, and yes, it was actually released in 2015.

Resources 50

Resources Content Marketing Planning Best Practices 50

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Webbiquity

FEBRUARY 24, 2015

15 Step SEO Checklist for 2015 by Social Media Today. Jason Parks serves up solid advice “to ensure that you are well prepared for 2015″ in SEO terms. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. ” SEO Tutorial. The ultimate SEO 2.0

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

Hubspot

DECEMBER 14, 2015

They create campaigns that delight customers. November 7, 2015. To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. November 11, 2015. Microsites are great ways to highlight a specific campaign or target a specific buyer persona.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Hubspot

JANUARY 5, 2016

Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. Spotify now curates Discover Weekly, a customized playlist filled with songs an individual user has yet to uncover. Each post is packed with images, showcasing doodles straight from the desks of their customers.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

SnapApp

DECEMBER 16, 2015

As 2015 has rolled by, content marketing trends have come and gone, leaving a new set of priorities emerging on the horizon. Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. Relationships Are Key.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Search Engine Optimization (SEO). Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167