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21 Stats You Need to Know About Marketing Automation

SnapApp

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. Marketing automation companies increased from 51 total in 2014 to 83 in 2015.

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Artificial Intelligence: A beginner’s guide

Martech

Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. Natural language processing (NLP) and natural language generation (NLG) have been around for years now. Business email address Subscribe Processing. Generative AI.

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25 Jaw-Dropping Marketing Automation Stats [Data]

Hubspot

So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. The adoption of marketing automation technology is expected to increase by 50% by 2015.

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Virtual Selling: Strategy Tips to Help You Sell Remotely

EveryoneSocial

Although the concept of virtual selling is not new, it’s safe to say that this sales process has grown significantly as remote work has become more normalized over the years. Personally, I like reading studies, statistics, and data as it relates to a process or strategy. Virtual Selling Statistics. Salesforce ).

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Fast Forward: Video Content Goes Interactive and Personal

Adobe Experience Cloud Blog

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. Whoa, wait a minute, WHAT?! You’ll be customizing videos to show how it’s their story too.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video for Sales Statistics 1.1

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How CRM Transforms your Business

GreenRope

What does CRM mean for your organization? There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. I wholeheartedly agree with that statement, however, I want to explore what CRM really means for a business. CRM continues to evolve.

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