Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. Traditional lead generation works well when targeting smaller businesses and lower value sales. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 4) “Digital marketing is a cost, not a revenue generator.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Vidyard

FEBRUARY 22, 2016

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. “Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Hinge Marketing

MARCH 16, 2015

With this challenge in mind, let’s take a look at the most high-priority skills for a modern professional services marketing team. The following skills all come together to create a sophisticated marketing strategy. Our research shows how firms are utilizing these approaches in 2015: Figure 3.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. 2015 is nearly gone, but shouldn’t be forgotten. It’s a tried and true marketing technique that’s stood the test of time and will play an important role in 2016. How Hinge Can Help.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Vidyard

FEBRUARY 23, 2016

Personalization makes a huge difference for getting noticed in a crowded market.”. Michael Ballard, Senior Manager for Digital Marketing at Lenovo. Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. These types of content can be effective lead nurturing assets when delivered at the right time.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Hinge Marketing

SEPTEMBER 14, 2015

Content marketing is an effective way to build your firm’s brand, demonstrate expertise and give prospects a taste of how your firm can help them. Since professional services firms are driven by expertise and relationships, content marketing is a natural fit! SEE ALSO: Developing Your Content Marketing Strategy.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Content Marketing 48

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Breakout Video Marketer of the Year.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Over the past 12 months the Company developed a structured and strategic approach to its video marketing efforts. They made video an integral part of the website in 2015.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Breakout Video Marketer of the Year Winner: BenefitMall Finalists: iZettle, Redi-Rock International BenefitMall recognized the importance of using video throughout the buying journey to generate new leads, nurture prospects and close more deals. They made video an integral part of the website in 2015.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40

CRM Marketing Automation Services Business Work Management 40