2015 Analytics Correlation Marketing Automation 
markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.
chiefmartech
APRIL 11, 2016
Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.
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ClickZ
APRIL 15, 2020
In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. The ability to sell software as a service changed that since the upfront investment in software and the onboarding process were better aligned with how marketing budgets worked.
GreenRope
SEPTEMBER 11, 2016
from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.
GreenRope
SEPTEMBER 11, 2016
from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.
GreenRope
SEPTEMBER 11, 2016
from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.
GreenRope
SEPTEMBER 11, 2016
from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.
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