Webbiquity
JANUARY 30, 2018
Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. Where it gets interesting is in the correlations it surfaces.
Marketing Insider Group
AUGUST 3, 2020
Thankfully, modern automation technology can make A/B testing better in numerous ways by tackling the weakest points of a manual approach. Finds Correlations Between Variables. Let’s say that your marketing team is working on a rebrand for your business, starting with the website design. Here’s how: 1.
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KoMarketing Associates
JANUARY 23, 2018
As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. I repeat: According to the data, the amount of time poured into creating content has no effect on marketing success. A 20-hour post will always outperform a one-hour post.
ViewPoint
MARCH 19, 2018
“But why,” she asked, “do I need to master deep digital analytics? The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. I have people to do that and we get website stats. We know geo distribution, client and platform by user.”.
Navigate the Channel
DECEMBER 1, 2023
Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.
B2B Marketing Analytics
AUGUST 2, 2020
marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make. This is where.
Convince & Convert
MARCH 7, 2024
For example, set joint targets for market penetration, customer retention, or revenue growth. Utilize Integrated Technology Solutions : Invest in integrated CRM and marketing automation tools that enable seamless data sharing and workflow coordination across marketing, sales, and customer success functions.
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