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How to Generate Leads with Your Digital Marketing

SmartBug Media

As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. One of my favorites for lead generation is Facebook Lead Ads.

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B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Business

The Lead Agency

There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. Marketing attribution is a holistic solution that connects marketing and sales data by tracking and storing customer information – from their first click on a PPC ad to the final purchase. CRM integration.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. The YouTube ad would get 100% of the credit for that conversion.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. Who Is Seeing My Ads? At what cost?

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Personalized Video: Everything You Need to Know

Vidyard

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. It encourages the viewer to try adding a video to their sales outreach. Everyone likes to feel special. Email Personalized video is a great way to give your email marketing a boost.

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Expanding the New Frontier of Account Based Marketing

Funnelholic

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. The second stage of the flipped funnel is “expansion,” which is what I want to focus on in this blog post.

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Why Your Company Should be Using B2B Marketing Automation

The Lead Agency

After choosing the ideal tool to meet their needs, B2B marketers set automated processes so that they can regularly stay in touch with contacts. In 2015, 80% of businesses using marketing automation reported generating more leads, and more importantly, 77% saw an increased number of conversions.