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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Industry sites: these can include financial or technology analyst websites, trade show and event sites, and trade association sites.

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

markempa

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. At that time, social networks were lumped into content, which had a 34% share.

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18 Fresh Stats About the Current State of Social Media Marketing

Hubspot

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. 18 Brand-Spanking New Social Media Marketing Stats.

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