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MediaMath and LiveIntent: A partnership for a new, cookieless era

Liveintent

We’re excited to announce that our partner, MediaMath , has integrated LiveIntent’s nonID into its bidding infrastructure through SOURCE , providing marketers with a best-in-class experience for targeting addressable audiences across a transparent and accountable supply chain. Transparent, people-based measurement.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

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Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. Marcus Sheridan gives this to us in Transparency. 1) Relate your unique experience.

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What It Means to Get Branded Content Right

Content Marketing Institute

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. And when brands don’t have the right strategy, protocols, or expectations to achieve success, the results can turn out to be more harmful than helpful (as was the case in 2013 for The Atlantic ).

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

And that increased to more than $50000 in 2013. Today Pat Flynn is an extremely successful name when it comes to affiliate marketing and he is completely transparent about it. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer.

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Here’s What Maximizing Advertising Performance Will Look Like in 2019

QuanticMind

As much as it might seem preemptive, it’s really not too early to think about how maximizing advertising performance will look like in 2019. Augmented and Virtual Realities Lead the Way When Maximizing Advertising Performance. Voice Becomes the Most Popular Search Marketing Tool for Maximizing Advertising Performance in 2019.

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Increasing Engagement for Regional Publications

Hubspot

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. You can sell tickets to local events, sponsor your own events, and work with local advertisers. Chances are that your company attracts awesome advertisers who have great local promotions to share.