2013 Lead Gen Lead Nurturing Sales Management 
markempa
JUNE 23, 2014
Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. Automating a sales nurturing track is significantly different from a content nurturing track as it turns up the dial on complexity. So where do you even begin in terms of an automation strategy? Keith asked.
markempa
DECEMBER 30, 2013
With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Anna Lee (@annaleenyc) May 6, 2013.
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markempa
DECEMBER 29, 2014
Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Develop a strategic lead generation portfolio.
markempa
DECEMBER 16, 2013
I have to confess: I began 2013 feeling behind. This is more complex than standard lead generation – we’re not trying to sell. Frankly, back in January, I wanted to have more momentum in this process, but I felt like I had far too much to accomplish and far too little time to accomplish it. Use your knowledge resources.
markempa
SEPTEMBER 9, 2013
For marketing departments, it’s impossible to deliver BANT qualified leads unless marketing owns an inside sales function. Making matters worse, BANT does not align with customer buying behavior early in the decision process when Marketing and Sales generally need to engage prospects to win new business.
markempa
APRIL 6, 2015
That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No.
markempa
NOVEMBER 4, 2013
Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.
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