article thumbnail

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

But to get the platform back on a growth path, Twitter needs to keep key user segments energized. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. And it’s still the place to go for breaking news. Lots of things.

article thumbnail

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

. • Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. This correlates to some degree with market presence. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

article thumbnail

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring. But take a closer look.

article thumbnail

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Adobe Experience Cloud Blog

Over the next several weeks, I am going to write a handful of blogs to share what I’ve learned from this data and will pull out best practice trends and correlations. This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014.

article thumbnail

5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. Comments don''t always correlate with business-building goals. By not segmenting based on these characteristics, you are doing yourself a disservice. Register here to see him).

article thumbnail

The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Smartphone users are a significant and fast-growing segment of internet users, and at Google, we want them to experience the full richness of the web," explained Yoshikiyo Kato, software engineer at Google. Mobile Search Will Continue to Rise.