LEADership

OCTOBER 16, 2013

Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. That’s nearly 3 billion users. And the money is still in the list. Image: Shutterstock.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. Native Advertising. Why so spendy?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Hubspot

SEPTEMBER 25, 2015

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Display ad viewability rates did not budge between 2013 and 2014. There are now 198 million active ad block users around the world. Source: eMarketer ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. 2013-2014: Stories and Chat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Nearly two-thirds of social media users expect brands to offer customer service via social networks. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. eMarketer ). And your prospective buyers—they are watching. Think small.

Social Media 100

Social Media Stats Media Emarketing 100

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

NuSpark Consulting

MARCH 1, 2016

However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. The Right Content in the Right Channel. The Power of Visual Social Content.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Sprout Social

SEPTEMBER 22, 2016

This means brands have no idea why a piece of content did extremely well or fell flat. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. What Is Twitter Data? Account Home.

Twitter 89

Twitter Ideal Customer Profiles Impressions Profiling 89

Hubspot

JUNE 9, 2016

With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. in 2012, according to research published by eMarketer. Hire a marketer responsible for generating leads for your sales people.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Biznology

FEBRUARY 21, 2013

But Jay Baer of Convince and Convert says the idea of Vine changing content marketing is just foolishness. According to eMarketer, 92% of mobile video viewers share video content, and Vine makes it very easy to record a moment and post it quickly to the Vine network. Zbynek Kysela™ (@cmelakigor) February 5, 2013.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. General Social Media Marketing Facts and Statistics. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by eMarketer. However, marketers need to keep in mind that Twitter’s user base, particularly active Tweeters, is much smaller. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. General Social Media Marketing Facts and Statistics. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Hubspot

AUGUST 7, 2013

This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. Indirect Leads: Indirect leads are generated by using Facebook on the path to conversion.

Facebook 28

Facebook Generation Landing Pages Leads 28

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. The fastest growing segment of social media users is now adults aged 45-54%. Half of all social media users under age 35 follow their online friends’ product and service recommendations.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve.

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? “Lady Gaga is Twitter’s most followed user with 8.4 hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. You have to have a way to get the word out.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Hubspot

APRIL 27, 2016

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. smartphone users ages 13 to 24 use Snapchat.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Hubspot

JULY 28, 2013

With its all-new infographic player, SlideShare now makes it easy for anyone to upload, view, embed, and share one of the hottest types of visual content on the web. This new ad format allows Company Pages to promote their content directly in targeted user''s news stream -- similar to Facebook''s Sponsored Stories.

Emarketing 28

Emarketing Paid Search Agency Inbound Marketing Work Management 28