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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

I’ve found that each tweet gets approximately the same amount of clickthroughs. Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. First we publish it as a link: The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making [link]. —

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? Valuable content is the meat that attracts visitors and leads to your company. Not too shabby!)

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: comScore ). Source: PageFair ). Source: PageFair ).

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. billion in 2013.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5%

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

Hubspot

The headline of a HolyKaw post -- for example, “ Compilation of stories about introverts, outsiders, and loners ” -- automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine." I’ve found that each tweet gets approximately the same amount of clickthroughs. 2) HolyKaw.