Adobe Experience Cloud Blog

JUNE 19, 2017

In fact, strong customer success programs have been credited with reducing some companies’ churn rates to <1%. A 2013 Bain & Co. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. The next step is to follow up!

Touchpoints 132

Touchpoints Budget Programs Word of Mouth Churn Rate 132

Convince & Convert

JUNE 25, 2014

As of October 16 th 2013 there were new changes to the TCP that affected all organizations using SMS. Here are a few metrics to follow when executing an SMS campaign: Subscriber Growth: Monitor your growth rate each and week and identify which activities make the list grow. Ideally your program never goes over 2-3% churn rate.

SMS 166

SMS Campaigns Terms and Conditions Opt-out 166

Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. rating on a 1-to-10 scale (see chart below). That’s gonna be a tall order.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

accelerate agency

FEBRUARY 14, 2023

This research dates back to 2013 but still holds firm today. Revenue churn rate – how much your business is losing on a monthly basis as customers unsubscribe from your product. Basically, this boils down to the number of customers you have multiplied by the average amount one pays.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

This research dates back to 2013 but still holds firm today. Revenue churn rate – how much your business is losing on a monthly basis as customers unsubscribe from your product. Basically, this boils down to the number of customers you have multiplied by the average amount one pays.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. Below is our revenue growth in 2015 and how this breaks down between new customers, existing customers and customers leaving (churn). Churn is a killer, make the product sticky. A bit of history.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Single Grain

JULY 16, 2020

During the Boston bus strike in 2013, Uber offered bus services to all the public schools in the area. However, don’t send emails using a generic email address (with @gmail.com or @rediffmail.com) because this decreases trust and increases the churn rate. Always use a custom email address that represents your domain.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131