Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. The buying cycle – 43%. Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed. Also, B2B marketers tend to use 6 social media platforms.

Trends 40

Trends Planning Content Marketing Case Studies 40

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Include on-demand post webinar access to increase registration, attendance and leads. The remaining registered more than a week out from the event date.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

The Lead Agency

MARCH 27, 2018

LinkedIn continues to dominate the Australian business-to-business marketing space as the leading B2B social platform. If you want greater return on your marketing investments, you need to rank better in the search results. If you want to know more about SEO and how to improve your search engine rankings, have a go at this article. .

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Valasys

AUGUST 9, 2019

The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Marketing Insider Group

JANUARY 2, 2015

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Blogs produce low-cost leads for 24% of the marketing community.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

LEADership

AUGUST 26, 2014

Your B2B demand generation efforts must take into account the cross-channel, multi-point and multi-interaction scenario that buyers are experiencing today. We know that buyers are in control, much more than ever before, of the buying process, while the marketer’s role is being steadily and increasingly marginalized.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

Hubspot

AUGUST 28, 2013

That might be why, according to internal data from our upcoming 2013 Website Redesign Report (stay tuned!), While the majority of the responsibility of a redesign is on the marketing team, our 2013 State of Website Redesign Report found that in 58% of the companies surveyed, the executive team has the final vote. Why This Is Awful.

Marketing Websites 28

Marketing Websites Lead Ranking Lead Scoring Banner Ads 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Klout scores. But is also can be used to generate leads for your business. Continue reading. Quick and to the point.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MARCH 3, 2014

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. You see, despite more than $130B being invested in our websites each year, shockingly, 72% of websites graded through MarketingGrader receive a failing score of 59 or lower. What gives?

Top of Funnel 28

Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. I asked him how long it would take the prospect to lead the headline of the blog post. One or maybe 2 seconds”, he replied.

Lead Generation 40

Lead Generation Search Marketing Lead Ranking Lead Scoring 40