Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Do you do a lot of trade shows?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. How are they spending that budget today?

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Customer Experience Matrix

SEPTEMBER 3, 2009

What is the share of ad spending for different media? PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile.

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. on marketing spend! leave it like it is.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

SpotMe Blog

MAY 4, 2021

Trade shows. This year it offers its first all-digital show. The annual trade show, which began in 1967, features presentations and product introductions in the consumer electronics industry, touching on “every aspect of the tech sector.”. Global Strategic Management Institute. Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52